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Each company featured on Pure Citizen is committed to making the world a better place.  

To make it easy for you to shop according to your passions and values each product on Pure Citizen has icons on it that show how that product is conscious. 

If you have any questions about a product you can email Amy, our founder, directly at


Celebrates creativity and the beauty of handmade. Many times unique and one of a kind.


Grown with out pesticides, herbicides, or GMO's. Organic is safer for farmers and organic fibers are healthier for you. Conventional clothing contains toxic residues from the growing process and finishing process. Something that you do not want near your skin, especially if you have allergies or MCS. No harmful bleaches, dyes or finishing processes are used.

Fairly Produced

Helps thousands of artisans in the developing world by providing fair wages, safe working conditions, job training, opportunity, empowerment, and transparency.


Products that are made by companies that are mindful of reducing their environmental footprint. This includes the use of alternative energy sources, smart use of materials, and use of earth friendly materials.


It is amazing what artisans can come up with using recycled/repurposed materials. Think vintage leather jackets transformed into beautiful bags and magazines created into stunning beaded necklaces.

Cruelty Free

Signifies that there was no animal testing or that the animal by-product is from humanely raised animals.

Made in USA

Supports our domestic employment, and reduces the environmental impact from transportation.

One of a Kind

We celebrate each of our beautiful individual self-expressions. With these products you can be sure no one else has one exactly like it


No ingredients or materials from animals or animal by-products were used in the creation of this beautiful item.

Pure Safe

All of our Pure & Safe products are screened by our founder, Amy Ludwigson, who used to suffer from Multiple Chemical Sensitivities and is passionate about finding the purest of the pure.  These products are created with the most sensitive in mind.